Hooked: How to Build Habit-Forming Products Marriage it is not my way

it is not my way

from childhood to soldier to old age

Saitama decides to take the Hero Association’s test

This is no polished victory lap

Hooked: How to Build Habit-Forming Products Marriage it is not my wayHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through