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Be 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business Into An Enduring Great Company-used Lanz John Momsen Reveals 18 PersonalFrom Jim Collins, The Most Influential Business Thinker Of Our Era, Comes An Ambitious Upgrade Of His Classic, Beyond Entrepreneurship, That Includes Allnew Findings And Worldchanging Insights. What'S The Roadmap To Create A Company That Not Only Survives Its Infancy But Thrives, Changing The World For Decades To Come? Nine Years Before The Publication Of His Epochal Bestseller Good To Great, Jim Collins And His Mentor, Bill Lazier, Answered This