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Inside The Mind Of The Shopper: The Science Of Retailing,New Dore Commenting On The Relationship BetweenSuperanno What Do You Really Do When You Shop? The Answers Are Fascinating And, For Retailers, Theyre Cash In The Bank. In Inside The Mind Of The Shopper, Worldrenowned Retail Consultant Dr. Herb Sorensen, Ph. D. Uncovers The Truth About The Retail Shopper And Rips Away The Myths And Mistakes That Lead Retailers To Miss Their Greatest Opportunities. Every Year, Says Sorensen, Shoppers Will Spend A Quadrillion Seconds In Supermarkets And Theyll Waste