The Tipping Point: How Little Things Can Make a Big Difference Katherine Applegate to each other

to each other

Sharon McMahon proves that the most remarkable Americans are often ordinary people who didn’t make it into the textbooks

Sarah Jones delves into the lives of the essential workers

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The Tipping Point: How Little Things Can Make a Big Difference Katherine Applegate to each otherFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the