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This timely book is aimed at decision makers in schools and gives sound
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Business-to-Business Marketing 3/e Brett Vogelsinger This timely book is aimedThoroughly updated throughout, this much anticipated new edition provides students with a comprehensive, state of the art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business to business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in
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