Crystallizing Public Opinion Scott Weidensaul ISBN Number 13: 978-1468199246

ISBN Number 13: 978-1468199246

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a lifelong Republican

American captives in Colombia′s volatile conflict that has stretched over the last half century

Crystallizing Public Opinion Scott Weidensaul ISBN Number 13: 978-1468199246A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By