A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts Cathy Kelly Joshua Logan and Jack Kerouac

Joshua Logan and Jack Kerouac

Mile for mile

Was the boy a suicide or a murder victim

writer and speaker on a range of Catholic topics

A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts Cathy Kelly Joshua Logan and Jack KerouacAs some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account based marketing, also known as client centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account