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*Highlighting tool for easier reference of key content throughout the text
Clear discussions explain how microbes cause disease in humans
conversational manner
providing an essential revision aid as well as a practical guide for students and junior doctors
Brand Management : Research, Theory and Practice, 2e** Medical Books_Pulmonary Med *Highlighting tool for easier referencePages: 314, Specialty: Management, Publisher: Taylor & Francis, Publication Year: 2016, Cover: Paperback, Dimensions: 156x234x17mm For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of
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