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Creating Demand Juliann Sivulka this volume also covers dyadicEveryone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing budgets wisely, especially when the economy is in a downturn, is more important than ever. Based on over forty years of combined marketing experience, consultants Sally Beamer and Gerardo Tabio will teach you a solid marketing strategy to develop innovative ideas targeted to the interests and wants of your customers. Using a
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