blue white floral maxi dress and With Criss Cross Back BOW BACK 90% POLYESTER Blue and White Floral Layered

However, following the viral Tumblr post, Roman Originals saw an unprecedented spike in website traffic, leading to the dress selling out in just 30 minutes

There was a time in my life when I never wore black, when I hated this non-color, when you couldnt catch me dead wearing black summer dresses

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slamming it as unwatchable